Explore Cutting-Edge Healthcare Communication Strategies & Techniques

About Hospital Communications Canada
Transform Your Communications Strategy to Improve Patient Care

Healthcare communicators are continually challenged by the ever-changing landscape in hospital’s healthcare delivery. Resources are scarce, budgets get cut while performance expectations increase. These challenges are hindering organizational performance and patient care. What is the role of the communicator in advancing patient care? This conference will bring together hospital communications thought leaders to discuss practical strategies and tactics for communicators to improve their effectiveness in the complex hospital setting.

Benefits of Attending
  • Improve patient experience and satisfaction, network with colleagues and employ best practices
  • Prepare for the future of hospital communications
  • Identify new technologies and strategies that are the right fit for your organization and market
  • Bridge the gap between innovating ideas and implementing it into the operations of the organization
  • Explore the value of your communications strategies
Who should Attend
  • Chief Communication Officers and Communication Directors
  • Vice Presidents and Executive Directors of Communications & Marketing
  • Communication Advisors
  • Communication Specialists
  • Web Directors, Analysts and Web Team Members
  • Public Relations and Public Affairs Directors
  • Chief Information Officers
  • Chief Technology Officers
  • CRM Managers, Data Analysts
  • Directors of Development, Communications & Partnerships
  • Community Engagement & Patient Care Coordinators

Bring your team to hear the latest case studies from Industry Experts on
Patient Engagement, Digital Strategies & MORE!

For more information on our Early Bird Special

Hospital Communications Canada Speakers
Learn about the speakers of the 2019 Hospital Communications Canada Conference
Managing Partner, Health Care Communications
Pages For Good
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Digital Health Specialist
Mount Sinai Hospital
Andrea Marshall
Director, Communications and Public Affairs
Ontario Shores Centre for Mental Health Sciences
Darryl Mathers
Communications Officer
Ontario Shores Centre for Mental Health Sciences
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Managing Partner, Health Care Communications
Pages For Good
Suzanne Legue
Vice President, Strategy, Communications & Stakeholder Relations
Royal Victoria Regional Health Centre
Agnes Bongers
Director of Public Affairs
St. Joseph’s Healthcare Hamilton
Jessica Bonin
Public Affairs Specialist
St. Joseph’s Healthcare Hamilton
Avery Brohman
Director, Development & Communications
Victoria Hospitals Foundation
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Director of Communications
Weeneebayko Area Health Authority
Nicole Fowler
Director, Digital Marketing and Communications
Women’s College Hospital
Hospital Communications Canada Agenda
Learn about the agenda and topics of the 2019 Hospital Communications Canada

8:00 am – 9:00 am

Registration and Continental Breakfast

9:00 am – 9:10 am

Managing Partner, Health Care Communications
Pages For Good
Welcome and Opening Remarks from the Chair

9:10 am – 10:00 am

Suzanne Legue
Vice President, Strategy, Communications & Stakeholder Relations
Royal Victoria Regional Health Centre
Mission Possible: Shaping Culture and Driving Strategy Through Communications

Thriving organizations know that a comprehensive communication and engagement plan can bring your corporate strategy to life; inspiring your teams and ensuring strategy is everyone’s job. Royal Victoria Regional Health Centre (RVH) will share how it is transforming its culture to drive strategy and improve performance. In this session you’ll learn how to:

  • Gain trust and engage the hearts and minds of your team
  • Make your strategy and values part of your organization’s everyday language
  • Help connect-the-dots between communications, employees’ work and your organizational goals
  • Turn staff into ambassadors of your brand and drivers of change

10:00 am – 10:15 am

Networking Refreshment Break

10:15 am – 11:00 am

Communications: Your Secret Weapon to Health Care System Change
  • Navigating your changing landscape
  • Monitoring the organization’s pulse
  • Recruiting and empowering change ambassadors
  • Emerging more committed to patient care

No doubt health care reform is here. During times of change, uncertainty is a given and fear of the unknown is inevitable. As communication leaders, we know hospital and health care executives will summon our expertise in helping stakeholders better face, understand and navigate this makeover? Combining the right communications, the right ambassadors and at the right time, your hospital will not only survive change but thrive while committed to incredible patient care.

Managing Partner, Health Care Communications
Pages For Good
Photo Coming Soon
Managing Partner, Health Care Communications
Pages For Good

11:00 am – 11:45 am

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Director of Communications
Weeneebayko Area Health Authority
Communicating by Listening in Weeneebayko (Hudson Bay Lowlands)
  • Brief overview of my experience
  • First impressions of WAHA communications
  • Listening my way to better communications
  • Asking my way to better communicators
  • Universal communications truths (as identified by one person)

11:45 am – 12:30 pm

CASE STUDY: Take a Non-Traditional Approach to Co-Design to Improve Your Patient Engagement

Ontario Shores developed a non-traditional co-design project to partner patients in the writing of their Annual Report. Create an engagement model that will involve patients in non-clinical projects to better meet their needs. Get ideas to:

  • Get creative with the ways you can engage patients
  • Develop an engagement model for your out-of-the-box co-design projects
  • Discover the research behind the impact of patient participation in writing the Annual Report
  • Use co-design as a tool to aid in the recovery of your patients in mental health care

After this presentation, you will be able to:

  • Adopt a co-design framework within a respective organization
  • Apply co-design best practices to new initiatives
  • Explore opportunities for clinical and non-clinical areas to utilize a co-design framework
Andrea Marshall
Director, Communications and Public Affairs
Ontario Shores Centre for Mental Health Sciences
Darryl Mathers
Communications Officer
Ontario Shores Centre for Mental Health Sciences

12:30 pm – 1:30 pm

Networking Luncheon

1:30 pm – 2:15 pm

Photo Coming Soon
Digital Health Specialist
Mount Sinai Hospital
Is There an App for That? Connecting with Family Caregivers in the Community via Digital, Virtual Care Supports. Case Study of an App in Action
  • Why do people come? How are they engaging?
  • Design thinking, building blocks
  • How do we evaluate the digital experience and outcome?
  • Considering app abandonment – what’s the expectation, how can we design for it?
  • Patient feedback – strengths, learning’s and opportunities for the future

2:15 pm – 3:00 pm

Nicole Fowler
Director, Digital Marketing and Communications
Women’s College Hospital
Reach & Relevance in Healthcare Communications: Owned, Earned and Paid Social Media Strategies
  • The (constant) change in landscape
  • Setting integrated goals & objectives
  • Content plans to build narrative(s)
  • Creating content that matters
  • Building on trends, topics and hash-tags

3:00 pm – 3:15 pm

Networking Refreshment Break

3:15 pm – 4:00 pm

From Silence to Trust and Discourse: Case Study: Changing Attitudes on Violence Prevention in Health Care
  • The case study focuses on Prevention of Violence in the Workplace; workplace violence is an international issue in healthcare
  • Changing an internal culture requires extensive internal listening and proof of that listening delivered back to the front line through multiple channels and over a long-term commitment
  • A multi-year campaign was launched with the intent of shifting the internal culture from one of silence about violence in the workplace to one of trust and discourse
  • Goals centred around creating a culture of organizational listening, and bringing staff voices to the forefront
  • Results showed a dramatic shift in organizational culture: dialogue, trust and action to report violence increased significantly. An architecture of listening continues to used throughout the organization
Agnes Bongers
Director of Public Affairs
St. Joseph’s Healthcare Hamilton
Jessica Bonin
Public Affairs Specialist
St. Joseph’s Healthcare Hamilton

4:00 pm – 4:45 pm

Avery Brohman
Director, Development & Communications
Victoria Hospitals Foundation
Effective and Tasteful Marketing: Connecting the Care Teams and Engaging the Patient Experience to the Community

It’s true, every single person will have an interface with a hospital. So how do we inspire trust, confidence and positive engagement with our stakeholders to inspire giving? At Victoria Hospitals Foundation, we connect to our community through our care teams. This session will highlight how to utilize your front line peers through varied communication initiatives, mindful call-to-action strategies and inspiring stewardship techniques. Perhaps the single-most powerful tool you have is being under-utilized?

During this presentation you will learn:

  • Best practices for engaging the right stakeholder groups
  • Inspiring examples of storytelling that inspired action
  • Utilizing your key messages and how to define them
  • Evaluating positive outcomes

4:45 pm – 5:00 pm

Managing Partner, Health Care Communications
Pages For Good
Closing Remarks from the Chair
Hospital Communications Canada Venue
Learn about the 2019 Hospital Communications Canada Venue

Venue Details:
Fairmont Royal York Hotel | 100 Front Street West | Toronto, ON M5J 1E3
Reservations: (866) 238.4218 • T: (416) 368.2511

* Please contact info@birchmountgroup.com should you require hotel recommendations at different price points.

Hospital Communications Canada Registration Details
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