Explore Cutting-Edge Healthcare Communication Strategies & Techniques
2019 Hospital Communications Canada Agenda
View the Agenda and Learn about the Topics for 2019 Hospital Communications Canada
8:00 am – 9:00 am
Registration and Continental Breakfast
9:00 am – 9:10 am
Welcome and Opening Remarks from the Chair
9:10 am – 10:00 am
Mission Possible: Shaping Culture and Driving Strategy Through Communications
Thriving organizations know that a comprehensive communication and engagement plan can bring your corporate strategy to life; inspiring your teams and ensuring strategy is everyone’s job. Royal Victoria Regional Health Centre (RVH) will share how it is transforming its culture to drive strategy and improve performance. In this session you’ll learn how to:
- Gain trust and engage the hearts and minds of your team
- Make your strategy and values part of your organization’s everyday language
- Help connect-the-dots between communications, employees’ work and your organizational goals
- Turn staff into ambassadors of your brand and drivers of change
10:00 am – 10:15 am
Networking Refreshment Break
10:15 am – 11:00 pm
Communications: Your Secret Weapon to Health Care System Change
- Navigating your changing landscape
- Monitoring the organization’s pulse
- Recruiting and empowering change ambassadors
- Emerging more committed to patient care
No doubt health care reform is here. During times of change, uncertainty is a given and fear of the unknown is inevitable. As communication leaders, we know hospital and health care executives will summon our expertise in helping stakeholders better face, understand and navigate this makeover? Combining the right communications, the right ambassadors and at the right time, your hospital will not only survive change but thrive while committed to incredible patient care.
11:00 am – 11:45 am
Communicating by Listening in Weeneebayko (Hudson Bay Lowlands)
- Brief overview of my experience
- First impressions of WAHA communications
- Listening my way to better communications
- Asking my way to better communicators
- Universal communications truths (as identified by one person)
11:45 am – 12:30 pm
CASE STUDY: Take a Non-Traditional Approach to Co-Design to Improve Your Patient Engagement
Ontario Shores developed a non-traditional co-design project to partner patients in the writing of their Annual Report. Create an engagement model that will involve patients in non-clinical projects to better meet their needs. Get ideas to:
- Get creative with the ways you can engage patients
- Develop an engagement model for your out-of-the-box co-design projects
- Discover the research behind the impact of patient participation in writing the Annual Report
- Use co-design as a tool to aid in the recovery of your patients in mental health care
After this presentation, you will be able to:
- Adopt a co-design framework within a respective organization
- Apply co-design best practices to new initiatives
- Explore opportunities for clinical and non-clinical areas to utilize a co-design framework
12:30 pm – 1:30 pm
Networking Luncheon
1:30 pm – 2:15 pm
Is There an App for That? Connecting with Family Caregivers in the Community via Digital, Virtual Care Supports. Case Study of an App in Action
- Why do people come? How are they engaging?
- Design thinking, building blocks
- How do we evaluate the digital experience and outcome?
- Considering app abandonment – what’s the expectation, how can we design for it?
- Patient feedback – strengths, learning’s and opportunities for the future
2:15 pm – 3:00 pm
Reach & Relevance in Healthcare Communications: Owned, Earned and Paid Social Media Strategies
- The (constant) change in landscape
- Setting integrated goals & objectives
- Content plans to build narrative(s)
- Creating content that matters
- Building on trends, topics and hash-tags
3:00 pm – 3:15 pm
Networking Refreshment Break
3:15 pm – 4:00 pm
From Silence to Trust and Discourse: Case Study: Changing Attitudes on Violence Prevention in Health Care
- The case study focuses on Prevention of Violence in the Workplace; workplace violence is an international issue in healthcare
- Changing an internal culture requires extensive internal listening and proof of that listening delivered back to the front line through multiple channels and over a long-term commitment
- A multi-year campaign was launched with the intent of shifting the internal culture from one of silence about violence in the workplace to one of trust and discourse
- Goals centred around creating a culture of organizational listening, and bringing staff voices to the forefront
- Results showed a dramatic shift in organizational culture: dialogue, trust and action to report violence increased significantly. An architecture of listening continues to used throughout the organization
4:00 pm – 4:45 pm
Effective and Tasteful Marketing: Connecting the Care Teams and Engaging the Patient Experience to the Community
It’s true, every single person will have an interface with a hospital. So how do we inspire trust, confidence and positive engagement with our stakeholders to inspire giving? At Victoria Hospitals Foundation, we connect to our community through our care teams. This session will highlight how to utilize your front line peers through varied communication initiatives, mindful call-to-action strategies and inspiring stewardship techniques. Perhaps the single-most powerful tool you have is being under-utilized?
During this presentation you will learn:
- Best practices for engaging the right stakeholder groups
- Inspiring examples of storytelling that inspired action
- Utilizing your key messages and how to define them
- Evaluating positive outcomes
4:45 pm – 5:00 pm